By 2019, video is projected to comprise 80% of traffic on the Internet. But even at today’s traffic, buffering and pixellation of videos occur approximately 20% of the time. And that user inconvenience can translate to an impact of 1.4M USD on monthly revenues for the video service provider.
Videos are degraded when packets are lost in transmission or get delayed due to congestion and bottlenecks. Traditionally, the network operators employ Quality-of-Service (QoS) monitoring systems to measure network-level parameters, such as average packet loss rate, delay, jitter. However, in video transmission, not all packet losses are equally important. Thus, QoS metrics do not correlate well with human perception and they cannot be efficiently used to predict user satisfaction.
StreamOwl provides real-time QoS and Quality-of-Experience (QoE) monitoring solutions. QoE is able to assess accurately the impact of network degradations on the perceived quality by users. The system can send notifications whenever the network is operating out of spec, allowing network operators to address the problem with minimal impact on users.
Internet Service Providers (ISPs), Network Operators, and Over the Top (OTT) operators that use StreamOwl’s solutions can improve the quality of the services they deliver to their customers, engage their audience, enhance the loyalty of viewers to their services and improve video monetization.
StreamOwl has 5 trials in progress with ISPs and OTT providers in the US and Europe. We anticipate filing two patents in 2016 and continuing to participate in the development of new standards.