Businesses spent nearly 200B USD on digital marketing in 2015 to attract new customers. Much of that investment was wasted as many ads can’t be seen due to technical incompatibilities or because users install ad blockers – or simply stop paying attention to ads.
While audiences are frustrated, brands are experiencing reduced Return on Investment from wasted budgets, brand safety issues, false targeting and ad blindness. Content publishers are also impacted as their revenues decrease.
The issue is that the emphasis has been on quantity of advertisements over quality.
At Contadd, we developed our digital platform to connect advertisers, publishers and audiences. Our ads are designed to have the look and feel of editorial content, so that users anticipate quality information. We increase user engagement through great storytelling and, as a result, improve brand ROI and generate incremental revenue for the publisher.
In fact, in 2015, well-known brands became repeat customers because of the improved metrics of our solutions.
We achieve this success by first identifying the optimal websites for a particular client’s advertising needs. Next, we filter the pages to determine which have editorial content that is directly relevant to the ad content.
Then, and only then, do we create the ad so that it integrates seamlessly with the page. And we track Key Performance Indicators that have been demonstrated to predict ad success.
We have targeted the ultra-premium niche of advertisers. Major digital ad agencies recognize the advantages we deliver and have provided us with revenue since 2013. We have helped the agencies to deliver engaging campaigns for Nestle, L’Oréal, Heineken, Adidas, Dell, Unilever, P&G and many other major corporations.
Constant innovation is essential to our business model as users acclimate to new techniques. We keep user engagement high by upgrading our offering with new formats every six months, This innovation cycle helps our customers maintain their edge in delivering profitable, engaging digital marketing campaigns.